Summary
Project Brief
As a well-established and growing organization, MAAS was seeking a website overhaul to update their image and also streamline their processes for managing events, content, and memberships.
After mapping out the main goals, the website was going to need to serve as more than just an information portal. A custom integrated solution brought together membership management, event posting and ticketing, and the ability to gate for members-only access to specified content areas.
Digital Audit
Content Architecture
As active writers and content creators, it was important that content was easy to manage and organized for not just members to find it, but also for search engines. With thoughtful architecture in place, articles, videos, and archived content are easier to access on the front and back ends.
It was important to preserve the history of the organization while also building a path for growth.
Website
Design
Membership
Automated member management allows online access to archives and discounted events.
Custom E-Commerce
Integrated functions make checkout for multiple purchase types easy on the front-end and back-end.
Events
Streamlined event management with
ticketing distribution, custom pricing structures, and integration with membership.
Front-End Editor
Simplified editing capabilities enable the client to create, edit, and manage content within the organization.
Modern Design
Updated layout designed to support the principle branding and combine new and old elements.
Intuitive Design
Reconstructed architecture for content access and design elements to produce a more user-focused experience.
Summary
Results
With some supplemental image templates set up to support the new branding, the client was ready to introduce their new name, logo, and website.
Testimonial
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas ac consequat lacus, nec sollicitudin ipsum. Quisque congue sodales arcu, at rhoncus nibh ornare quis."
Kathryn Silverton
MAAS