Digital Audit, Website Design, UX, Custom E-Commerce


Project Brief

As a well-established and growing organization, MAAS was seeking a website overhaul to update their image and also streamline their processes for managing events, content, and memberships.
After mapping out the main goals, the website was going to need to serve as more than just an information portal. A custom integrated solution brought together membership management, event posting and ticketing, and the ability to gate for members-only access to specified content areas.

Digital Audit

Content Architecture

As active writers and content creators, it was important that content was easy to manage and organized for not just members to find it, but also for search engines. With thoughtful architecture in place, articles, videos, and archived content are easier to access on the front and back ends.

It was important to preserve the history of the organization while also building a path for growth. 




Automated member management allows online access to archives and discounted events.

Custom E-Commerce

Integrated functions make checkout for multiple purchase types easy on the front-end and back-end.


Streamlined event management with ticketing distribution, custom pricing structures, and integration with membership.

Front-End Editor

Simplified editing capabilities enable the client to create, edit, and manage content within the organization.

Modern Design

Updated layout designed to support the principle branding and combine new and old elements.

Intuitive Design

Reconstructed architecture for content access and design elements to produce a more user-focused experience.



With some supplemental image templates set up to support the new branding, the client was ready to introduce their new name, logo, and website.


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Kathryn Silverton

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Brand Strategy Guide

Designed to walk through the process of aligning your brand with your goals, for short-term and long-term growth. Enjoy your journey!