Initially, the project was outlined as a website refresh but quickly we came to focus on brand transformation. After working with the client on a direction, a new name was selected and we began the work to develop the visual elements that would bring the new brand together.
Thinking about what you do and why you do it can often lead you to the realization that there is a better way to show that to your audience. This is where collaborative brand development becomes important.
Logo & Color Palette
With some supplemental image templates set up to support the new branding, the client was ready to introduce their new name, logo, and website.
"Danielle was extremely effective in helping us explore new ideas for our new brand and website. She helped us create a new brand that encapsulates the best of our company's history while expressing the personality and promise of our new brand to our customers."
The B2B Mix